Are You Showing Your Value?
The theme for the past week has been showing value for PR. Dave Mullen‘s latest blog post, asked what the biggest challenge is for PR in 2009. Readers were then asked to vote, and the overall leader...
View ArticleHighlights from PRSA Travel & Tourism 2010: Catherine Dunkin, APR, & Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference with Cathy. Cathy, will you please introduce yourself? CATHY DUNKIN:...
View ArticleHighlights From PRSA 2010 Travel & Tourism: Chris Chrystal, Nevada Commission...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference with Chris. Chris, will you please introduce yourself? CHRIS CHRYSTAL:...
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Dog-Days of Summer: Perfect Time for PR Reviewing and Planning
August in Washington, D.C., where I work, exemplifies the “dog-days” of summer. Congress recesses and it seems everyone else does, too. The slightly slower pace allows us time to reflect on the first...
View Article2010 Bulldog Media Relations Summit: Aedhmar Hynes, Text 100, Interviewed by...
Transcripts - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the Bulldog Media Relations Summit, and we’re here with Aedhmar. Aedhmar, please introduce yourself....
View ArticleA Letter From a Press Release
Dear PR Professional, Reports of my death have been greatly exaggerated. “I am not dead and I have an app to prove it.” Ok, maybe I don’t. But granted, I am more than 100 years old and am still holding...
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BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year
As 2011 unfolds, many PR, communications and marketing professionals are beginning to examine their strategies and determine how they can be applied in the New Year. It’s a time to lay the groundwork...
View ArticleHR, Employee Retention, and Growing Your Business: Tracy Bochner, Paradigm...
Transcript - JOHNA BURKE: Hello, everyone. This is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselor’s Academy. And we’re here with Tracey. Tracey, will you introduce yourself? TRACEY...
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BurrellesLuce Newsletter: Six Tips for Signing and Keeping Clients in a...
May 2011 While the last few years have witnessed new opportunities and tools to advance media and client engagement, the period also has been marked by tumultuous economic conditions. During that...
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PRSA Counselors Academy: Integrating the Brand Experience
Colleen Flood* Recently I had the pleasure of attending the PRSA Counselors Academy of which BurrellesLuce was a sponsor and Johna Burke, SVP-marketing, was one of the speakers. Over the course of...
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How to Speak C-Suite
Ruth Mesfun* If you mistook the clattering of keyboards for cicadas in heat and saw your Twitter feed explode with the hashtag #prndigital, yesterday, then you were probably with me at the PR News...
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When a Hashtag Leads to Help: PR Tips from #BlueKey
Andrea Corbo* Flickr Image: United Nations Photo We all know there are many reasons to use social media, but why not use it for a good cause? Well, that’s what many non-profits, NGOs, and supporters...
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The ‘You’ Brand: Planning and Executing Your Job Search (Pro-Am Day At Saint...
I am proud to be PRSSA chapter professional advisor for Southeast Missouri State University (my alma mater). Despite being nearly two hours away from St. Louis, SEMO had a whopping 14 students, the...
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